Industry-First Research Found Sounds in Autonomous Cars Can Affect Users’ Trust and Motion Sickness

February 10, 2021
Posted in News
February 10, 2021 Max Lachmann

Industry-First Research Found Sounds in Autonomous Cars Can Affect Users’ Trust and Motion Sickness

Research on Sound in Autonomous Cars

Unique sound concepts can increase trust and reduce motion sickness in autonomous cars. This was recently demonstrated by Sound Interaction in Intelligent Cars (SIIC), the industry-first research project on sound design for autonomous cars.


Audio production company Pole Position Production has been working with Volvo Cars and RISE Research Institutes of Sweden during some time to explore how sound can affect trust and motion sickness in autonomous cars, two major challenges related to autonomous cars. The project was partly funded by the Swedish partnership program Strategic Vehicle Research and Innovation (FFI).


HAG0543 small

Fredrik Hagman, Sound Designer, Team Active Sound Experience, Volvo Cars

“Research has shown that autonomous cars are safer than human drivers, but the passenger must also feel that he or she can trust the vehicle itself. We also know that the activities made possible by autonomous cars, such as working, reading a book or scrolling through social media, can cause motion sickness. In an autonomous car where passengers can even sleep, sound appears as an interesting medium to affect these two types of experiences since passengers don’t have any ear lids they can shut”, said Fredrik Hagman, Sound Designer, Team Active Sound Experience, Volvo Cars.



In the project, the participants received a simulated experience of being transported in an autonomous car. Multiple sound concepts were designed and used in the test environment with the intention of affecting the participants’ experiences. The sound concepts were created by Pole Position Production, highly experienced in designing vehicle sounds for motion pictures and games.


Max Lachmann, CEO, Pole Position Production

“As we do in games, we wanted to guide the user through a sequence by using sounds and as in our ordinary projects, we designed them continuously with regard to incoming test results. We tried several sound concepts, ranging from synthetic sounds to more natural sounds and from intense sounds to less intense sounds. The best results were achieved with synthetic sounds, pretty similar to a cars’ natural sounds of acceleration, braking and so forth”, said Max Lachmann, co-founder and CEO, Pole Position Production.




The tests clearly demonstrated that sounds designed in the project had a positive effect on the participants’ sense of trust. The participants stated that their trust in the car increased and that they regarded the car as more intelligent.



Johan Fagerlönn, Senior Researcher, RISE Research Institutes of Sweden

“Through the journey, the car communicated with the passengers of its intentions and of its perception of the surroundings through intention sounds and perception sounds. We noted that transparency regarding that information increased the sense of trust. There have been similar results with design solutions where users can follow the journey via screens inside the car or receive spoken messages, but nobody has been able to demonstrate an increased sense of trust by using sounds in the way we do. The results we have documented will most probably have an impact on future design”, said Johan Fagerlönn, Senior Researcher, RISE Research Institutes of Sweden.




Sound also had a positive effect on motion sickness. During the tests, the participants were asked to perform a task while they were in the test environment and repeatedly estimate their level of motion sickness. The tests showed a significantly slower increase of motion sickness when the car communicated with intention sounds.


“I am completely overwhelmed by the results regarding motion sickness. When we used the sound concepts designed for this project, we could see very clear positive results. Now we have proof of concept that sound can have this effect in cars. We are the first to demonstrate this”, said Fredrik Hagman.


Read more about the method and results at the SIIC project website.


More from Pole about the SIIC project:

Fredrik Hagman at Volvo Cars – “Sound plays a crucial part of the total experience of the car”

Can sound increase a feeling of trust?

Press release: Pole Position Production collaborates with Volvo Cars


Got a question?
Get in touch.

We welcome you to contact us for more information
about any of our products or services.

Find answers to popular questions here.

    CALL: +(46) 707-94 04 76

    Postal address: Galtabäcksvägen 11, SE-168 55 Bromma, Sweden

    © 2020 All rights reserved. Pole Position Production. Please read our privacy policy and site terms. Sitemap.

    Share via
    Copy link